Contributions
- Directed the look and feel of interior environments, wayfinding systems, and branded décor
- Designed custom fixtures and signage programs aligned with national brand standards
- Developed iconography systems, in-store messaging, and environmental graphics
- Curated image selection and visual storytelling to enhance customer engagement
- Presented fully realized concepts through formal 3D renderings and executive presentations
Impact
My work contributed to cohesive, immersive retail environments that reinforced brand identity while improving navigation and customer experience. Design solutions were developed for national implementation, ensuring consistency across multiple store locations.
